Since creating the first sneaker for women back in 1916, Keds has been about helping women expand the possibility of what they can do and who they can be. Women have come a long way since then, but there are still rules—written and unwritten—on the “right” way to be a woman. 

We’re helping women break these rules by reinforcing the idea that every woman should feel comfortable asserting her true self, whatever that means.

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